Professional networking

Networking is increasingly being promoted as both a business and personal social skill. Both the social media form of networking and personal face-to-face networking are fundamental parts of the job search process. Many career counselors and talent managers see networking as a professional skill and the best source of possible jobs. Explore the resources below to learn more about networking.

5 keys to networking success

1. Start with your closest connections

They might be able to point you in the right direction for new contacts. They might also know of interesting events or even job opportunities that are relevant to you. Networking with your closest contacts can help you get some practice in and feel more confident before you start reaching out to people who aren't so familiar with you. 

2. Utilize online tools and platforms

Connecting with professionals and starting conversations online is a great way to build your network. LinkedIn is the number one place to network from a professional perspective. However, you can also use social media platforms like Twitter, Instagram, and other industry-specific tools. As part of your social media networking strategy, it's essential that all your profiles are as up-to-date and professional as possible and that these show you in a good light. This includes any bios, descriptions, and images.

3. Attend the right events

Always look for industry-specific events, recruitment drives, conferences, talks, webinars, work summits, and workshops. There are so many options available to you right now. It's just about finding the events that are going to be most beneficial and interesting to you

4. Think outside your own country

There are many places online where you can connect with professionals or businesses in your field from around the globe. You can also join social media groups and virtual workshops to increase your network on an international scale. This will give you more opportunities for growth and success while sharpening useful transferable skills as you connect with people from different backgrounds, cultures, and time zones.

5. Focus on quality over quantity

You could go onto LinkedIn and connect with 100 people in 10 minutes, but unless they are all relevant to your industry, business, or profession, this won't help you. The same applies to attending events. It's better to have three to five good conversations that will help others remember you than to spread yourself thin, going around shaking hands with everyone you meet but not having any meaningful conversations. Remember, it's better to focus on creating fewer but more genuine connections rather than on quantity.


LinkedIn is all about professional networking—building a group of contacts to help advance your career.

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How to use LinkedIn for beginners - 7 LinkedIn profile tips

How to start a conversation with a new LinkedIn connection

LinkedIn job search tutorial - How to use LinkedIn to find a job